How CG Logistics is Adapting to the New Normal of Supply Chain Management

How CG Logistics is Adapting to the New Normal of Supply Chain Management

The Covid-19 pandemic has created a significant impact on the logistics companies that are mainly engaged in movement, storage, inventory management, and flow of the products. Having long provided a necessary service to a complex global supply chain of organizations, such types of companies were unexpectedly forced to navigate lockdowns, economic issues, varying consumer behavior, employee shortages, shipping delays, and border closures.

Additionally, with the extraordinary outbreak of the pandemic, everything we understand about the business has altered. As safety and health take priority and more people are working from home, entities have had to totally reorganise their operations to make adjustments to the ‘new normal’ of today. For the logistics sector, it has become increasingly complicated to maintain supply chain efficiency—concluding orders on time, handling shipping complications, and bringing workers safely into the office. As the world routes through the unexpected era of the COVID-19 issue, supply chain management has taken a significant hit. With the limitations on travel and transportation, freight forwarding companies are pressured to adapt to the new normal. CG Logistics, a prominent project cargo company in India, has taken major steps to adapt to the changing landscape of the sector.

CG Logistics, also known as CGL, is a domestic logistics company that specialises in air charter services, project cargo services, international warehousing services, and others. As one of the best logistics companies in India, CGL has been a significant player in the logistics sector for several years.

In the wake of the pandemic, CGL India has been emphasising the following strategies to adapt to the new normal of supply chain management:


Implementing technology: CGL has been leveraging technology to decrease human contact and assure smooth operations. They are using digital platforms and techniques for the purposes of shipment, documentation, and communication with the customers.

Strengthening supply chain resilience: CGL India has been engaged in the diversification of the supply chain system and logistic activities to reduce any probable disruption caused by the pandemic. They are working closely with their partners and stakeholders to build a resilient supply chain.

Prioritise safety and hygiene: CG Logistics has implemented severe safety and hygiene protocols around all of their activities to assure the safety of their workers, customers, and partners. They have also provided their workers with essential safety gear and equipment.

Adapting to varying regulations: CGL has been closely observing the varying rules, regulations, and directions established by the government and regulatory authorities. They have been adapting their activities accordingly to assure compliance with regulations.

Implementation of remote work: CGL has implemented remote work for their workers to decrease the risk of exposure to the virus. They have offered their employees adequate tools to assure seamless communication and collaboration.

Emphasising on last-mile delivery: With the pandemic influencing the last-mile delivery process, CGL has been emphasising the improvement of the last-mile delivery process. They are engaged in working on the optimisation of their delivery routes, improving communication with the clients, and applying contactless delivery.

Collaborating with airlines and airports: CGL has been collaborating with airlines and airports to streamline their activities and assure smooth transportation of products. They have been engaged in working on improvements to the air charter service and creating strong relationships with the airlines and airports.

Providing flexible solutions: CGL has been providing flexible solutions to their customers to accommodate the varying requirements of the logistics industry. They have been working with their customers to recognise their particular requirements and provide customised solutions to satisfy those requirements.

Offering value-added services: In order to differentiate themselves from their competitors, CGL is providing value-added services to their clients. They have been offering such services as packaging, labelling, and customs clearance to provide one-stop solutions for their customers.

Investment in sustainability: CGL India is making investments in sustainability elements to decrease their carbon footprint and participate in international efforts to decrease climate change. They have implemented measures like fuel-efficient transportation, recycling, and waste reduction to decrease their environmental impact.

Along with the above aspects, CG Logistics is also working to improve its customer service and communication with customers. They have been giving continuous updates to their customers on the status of their shipment and working closely with them to address any problem or query.

Apart from the above measures, CGL has implemented the following five techniques for making adjustments in the company to today’s ‘normal ‘, by which it could get back to work and execute better than ever.

  • Emphasis on stability

While running a stable business has always been significant, it is now more so than ever. If an organisation does not already have one in place, develop a responsive, consumer-focused operating model. In order to do this, CGL, a prominent air charter company, includes a cross-functional activity force capable of responding rapidly to requirements while sustaining flexibility with internal and external communications. With requirements changing rapidly, communication must move quickly and in an efficient manner. Thus, CGL has made investments in reliable remote work techniques that permit smooth communication to maintain both workers and clients connected to business, notwithstanding if they are in-office or at home. The company has made it clear to its employees what operational changes are being made so that they are aware of and prepared for any changes, whether they include video conferencing techniques, best remote practises, or decreasing business travel. Stabilisation in your company would ease the process of transitioning into the ‘new normal’ while keeping consumers and employees secure and connected.


  • Giving priority to safety

Another technique that is implemented by most of the companies, like CGL India, is that they give priority to the safety of their workers. It is significant to provide knowledge to employees on the appropriate safety process during this time. Not only would it support in keeping your business running, but more significantly, it would support in keeping employees and consumers safe, improve company morale, retain workers, and enhance productivity—all of which support an increment in consumer satisfaction. In addition to this, the regulatory authorities of the country have issued new state and national-level rules and regulations to comply with, so CGL shall assure that its employees recognise these and follow them at all times for the purpose of preventing any dangerous exposure or disruptions to the supply chain procedures. This might involve sanitization of high-contact surfaces, contactless delivery, handwashing protocols, mask needs, and social distancing. Create a contingency plan for following these needs and a plan for a probable breach of protocol to assure preparedness. While totally changing protocols to align with COVID safety protections may appear like a complex activity, CG Logistics has communicated these plans with their employees, and if they take plans one step at a time, the business will be prepared to get back in action.


  • Stay agile

In the supply chain, agility is considered one of the most significant assets, especially during COVID. Notwithstanding supply chain agility, this refers to planning, observing, and addressing several scenarios, both predicted and unpredicted. As international supply chains necessarily shut down overnight and are still experiencing major delays today, it is important to be agile and keep mobbing. Because of significant delays, a few products totally fell out of demand; therefore, it becomes essential for businesses to reassess their product line and financial statements for recovery purposes. In the current environment, it is significant to ascertain clearly what your client wants and deliver it quickly. Giving priority to their requirements and being flexible with them by providing lenient payment plans like after-pay and offering no-contact services. Since there are changes in the market, the company is responsible for keeping up with it; therefore, identify opportunities for improvement to satisfy your consumers and make it as seamless as possible to buy and receive products. CGL has applied agility hand-in-hand with resiliency, which provides it with contingencies at the time of disruption, permitting it to prepare for the worst and recover rapidly.


  • Embrace the “new normal”

Though it might be tempting to wait for things to ‘return to normal, it is essential to adapt to these changes and recognise that things will not go back to how they were. Changes across the world have generated a new prospect for innovation, so through the adoption of the ‘new normal, a company could be a leader in the restructuring of the world. As a supply chain entity, finding innovation could significantly change business across the world. Once an entity identifies efficiency in remote teamwork, electronic communication, and no-contact distribution, a company would have the opportunity to identify new business processes that can change the manner of operating supply chains. CGL has utilised such an opportunity to get success in innovation and stay ahead in the sector. The company has used strategies to determine where improvements can be made and then implemented them.Overall, all entities shall be prepared to implement the supply chain protocols of the ‘new normal, by which they could minimise losses and embrace the future.


  • Get prepare

Restructuring a company is not an easy task, and thus management must have a plan in place to introduce these changes. CG Logistics maintained a long-term focus while applying these changes and also recognises that this ‘new normal’ means that operations will probably not return to how they were pre-COVID-19. It is also significant to consider that these changes would influence not only your supply chain but also all divisions within the organisation. Due to this, CGL India has considered the development of the crisis management team and upgrading the consumer service team’s techniques for the purpose of improving communication internally and externally. This might need enhanced speed of decision-making and communication within your business; thus, consider what technique is required by the company to address that.

A superb way to improve the speed and efficiency of a company is to digitise or future-proof its supply chain. This might consist of the implementation of more AI and cloud services that permit you to rely less on manual labour and rather delegate activities to competent technological services. Not only would this support saving time and money, but it could decrease the number of workers needed to work in offices. The fact cannot be defined that digitization is the future of supply chain management and would support in attending all of the planning, observing, and evaluating requirements of the company.



It is time for your company to adapt to the ‘new normal; by giving priority to safety, innovation, and preparation, CGL is doing the same. While we live in the future that is predicted by no one, it is our reality, and we shall welcome it. We were thrown into the environment of the COVID-19 issue with no directions on how to react, thus it is up to us to ascertain what this future would mean for organizations across the world. In shifting towards remote work and contactless services, CGL is reinventing how to execute business interactions, and the company has the prospect of being a leader in that innovation. CGL also stepped into the future by utilising the digital techniques at its disposal. By applying the above five strategies, CGL India would become a driver of innovation and explain what the ‘new normal’ can mean for supply chain activities.

CGL has accepted the new normal of supply chain management through implementing technology, diversifying the supply chain, prioritising security and hygiene, and adapting to changing norms. As one of the international logistics companies in India, CGL has been at the forefront of the industry’s efforts to navigate through the pandemic.



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